A logo is a visual symbol that helps people identify your business. It’s a core part of your brand — but it’s not the whole story.
A brand is everything people associate with your business:
- Your visual identity (logo, colours, fonts)
- Your messaging and tone of voice
- Your customer experience
- Your reputation and positioning
Your logo identifies you. Your brand defines you.
While a logo helps create recognition, your brand shapes how people feel about your business and whether they choose to trust you.
Need help with a logo? We design logos for small businesses in South Africa.