A good logo is simple, memorable, and appropriate for the brand it represents.
Simplicity makes it easy to recognise and apply across different media. A strong logo is also distinctive, it doesn’t blend in with the competition. And while it should be visually appealing, it also needs to reflect your business’s tone, values, and positioning.
Key traits of a good logo:
- Timeless – avoids trends that date quickly
- Scalable – looks good at any size, even in black and white
- Relevant – resonates with your target audience
Ultimately, a good logo isn’t just about how it looks, it’s about how well it works to support your brand.
See our logo design portfolio and get in touch if you feel inspired.